GSM Marketing LLC

GSM Marketing LLC is a marketing agency built around the needs of financial services firms and retirement plan professionals in the United States. It describes engagement as the core challenge in marketing, sales and service, and designs its campaigns around that idea.

Products and services

• Message clarification: sharpening how a firm explains itself so prospects understand the choice.
• Websites and accessibility work: new sites and improvements for advisers and plan providers.
• Video and presentations: custom videos and decks, plus ResonanceWorks, an interactive format that responds to the viewer.
• Design and print: firm overview brochures and similar materials.
• Consulting and marketing services: campaign planning, placement and measurement.

Who it serves

Retirement plan advisers, pension administrators, benefits firms and public retirement schemes, as shown in its portfolio.

Key facts

• Focus: Financial services and retirement plans
• Signature tool: ResonanceWorks
• Experience: Partners with roughly 30 years in financial services