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Lead Generation in Singapore and Asia

As a Growth Marketing Agency, we offer a comprehensive range of marketing solutions to help you generate qualified sales leads to grow your business Specifically, we specialize in providing lead generation services for growing companies in Singapore and Asia We adopt a multi-channel, online-offline lead generation approach that consists of Inbound Marketing, Account-Based Marketing, Email Marketing, Social Media Marketing, Search Engine Optimization (SEO) / Search Engine Marketing (SEM), Ecommerce Advertising and Event Management

What is lead generation in Singapore and Asia?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's products or services in Singapore and Asia.

For B2C businesses, it’s far easier to convert cold traffic into paying customers through online advertising and sales promotions. When it comes to B2B buyers, the sales cycle is longer. According to Worldwide Business Research, 57% - 70% of B2B buyers conduct some sort of buying research on the Internet before contacting sales. Nine out of ten B2B buyers say that online content has a moderate to major effect on their purchasing decisions.

It is very important for B2B companies to have a strong web presence in order to become successful.

Why is lead generation important for any business in Singapore and Asia?

Sales leads are the lifeline of any business that hopes to survive and thrive in Singapore and Asia. Generating quality, cost-effective leads is an important process within the sales cycle. Understanding who the potential customers are, and how to find them is half the battle in achieving business growth.

Why is lead generation in Singapore and Asia different from that in the U.S.?

Singapore has a unique, multi-racial, multi-cultural environment. Whatever works in the U.S. may not be applicable to the Singapore market. For instance, telemarketing, which may be effective for lead generation in other countries, is not effective at all because of the changes in the end-user behaviours in Singapore. Nowadays, people in Singapore use WhatsApp and email to communicate with each other much more often than using the telephone.

Asia is not a single homogeneous market. Every country in Asia has its unique language, culture and economic characteristics. The most effective lead generation strategies in one country may be different from those in another country. Therefore, it is important for us to customize lead generation tools for each of the markets in Asia.

The Most Effective Lead Generation Strategy of Today

Today, if you want faster growth and better results for your business, you need to take more lead generation initiatives, generate more high-quality sales leads and most importantly, close more profitable sales.

While the world is increasingly focused on online lead generation techniques, such as Inbound Marketing, Google Ads, Facebook and Instagram Ads, there is still a need for both online and offline lead generation strategies working hand-in-hand. Based on our experience in Singapore and other parts of Asia, the most effective lead generation strategy is a combination of online and offline marketing programs. If you have a good understanding of all the factors affecting the lead generation for your business, such as your target audience, their motivation and their preferred incentives for using your products or services, you can use online together with offline marketing strategies to generate excellent sales results.

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Key Benefits of Our Lead Generation Services for Singapore and Asia

One agency to carry out all of your marketing functions for lead generation in Singapore and Asia Integration of multi-touch, multi-channel marketing strategy development and implementation— all under one roof for lead generation in Singapore and Asia Access to marketing professionals to support your marketing team for lead generation in Singapore and Asia In this case study, you would be able to find out how we helped Fu Lin Men – a chain of Chinese restaurants with more than 20 years of experience – launch digital marketing campaigns in Singapore in order to generate more sales leads to grow their business

+463% Increase in Monthly Web Visitors +723% Increase in Website Downloads (Packages and Menus) +520% Increase in Enquiries (WhatsApp and Calls)

The Lead Generation Services That We Offer

Inbound Marketing for Lead Generation in Singapore and Asia

Do you know that you can turn your website into a hard-working salesman for your business, instead of hiring a large number of salespeople to scout for business for you? Using HubSpot, the World’s No 1 Inbound Marketing and Sales Software, we help you grow your business by attracting more qualified traffic to your website, converting the traffic into sales leads, which will be closed by your sales force as customers As a Certified Partner of HubSpot, we can help you manage all the integrated Inbound Marketing and Sales tools, to generate more sales leads for you in a cost-effective and efficient manner

SEO and SEM for Lead Generation in Singapore and Asia

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) using primarily Google work hand-in-hand to enable your website to be listed on the first page of Google for the keywords that you want and generate lots of qualified leads for your business

As a Certified Partner of Google Ads, we will ensure that your SEM campaigns will deliver sales leads to your business in a very cost-effective manner

Social Media Marketing for Lead Generation in Singapore and Asia

In this digital age, it is an established fact that Social Media Marketing can bring in results without the need for deep pockets But what makes it effective? We help you generate word-of-mouth about your products or services and create direct relationships with your prospects and customers through social media platforms By using the correct content on the correct social media platforms, we expand your networks of fans; engage them regularly and convert them into sales leads for your business in a social media-friendly manner Eventually, you will be able to turn them into sales

Email Marketing for Lead Generation in Singapore and Asia

If you're thinking, "Isn't email marketing dead?" You thought wrong Bank of America reports that event-based trigger emails are 250% more effective than broadcast promotional emails What about those people who purchase after getting cart abandonment emails spend 55% more than those who buy straightaway? Here at iSmart Communications, we do just that for you! We consult with you to understand your business offerings so as to design a series of personalised email messages that educate and nurture your leads about the benefits of your products or services We strategize the best practices for email marketing today to reach out to your potential customers Thereby, we focus on increasing your chances of converting the leads into sales

Online Ad Campaigns for Lead Generation in Singapore and Asia

We make your online ads work hard for your business through highly interactive creative ideas, and the most effective online media to reach your target audience In addition, we let you know how successful your online ad campaigns are by generating tracking reports for you regularly