Freytag Anderson

Freytag Anderson is a branding and design studio that aims for simple, clean ideas that stand out. Much of its portfolio covers drinks, food and consumer products, alongside a few corporate and creative-industry brands. It handles brand work from positioning and naming through to packaging, websites and social channels.

Services

• Brand strategy: positioning, naming, brand story and voice, research and benchmarking.
• Brand design: visual identity, brand systems, packaging, print and web design, and brand guidelines.
• Content: messaging, copywriting, art direction, photography, film and product visualisation.
• Social media: social strategy, channel setup, content management and audience targeting.

Who it works with

Its projects include Woven whisky, Feragaia spirit, 8 Doors Distillery, Rapscallion Soda, Otherly, Citizens of Soil olive oils, the Scottish National Investment Bank, architects Holmes Miller and print platform Prodigi.

Key facts

• Sectors: spirits, soft drinks, food, finance and architecture
• Services: strategy, identity, packaging, content and social