FissionVector

Websites and custom web applications

FissionVector is a Navi Mumbai firm with more than 16 years behind it, working as a digital agency for businesses, organisations and individuals in India. It says it offers a one-stop digital marketing service, and that it begins each job by working out the client's products or services, the dynamics of its industry and its competition before choosing a solution.

Its website work ranges from design and development to WordPress content management sites. Beyond brochure sites, it builds custom web applications, including systems such as ERP and CRM tools, and bespoke applications such as an appointment booking system with video calls between doctors and patients over WebRTC. The company says its aim is websites that are worth visiting and easy to navigate, built to meet business objectives.

Mobile apps for each platform

The company develops mobile applications for Android and iOS, and says it designs them around how a business's users behave. One portfolio example is an app for used car dealers, with chat, a social-style wall and a companion microsite. Its work also includes a WordPress website for a nutrition brand, an online grocery ordering app and a community platform for musicians. It says it aims to build a mobile product that users find engaging on every platform it targets.

Brand strategy and search marketing

Brand work begins by identifying the points where a company's brand needs to grow, then builds a strategy that shapes how customers perceive its products or services. The company says a website alone is not enough, because it must be made prominent to the target audience to build brand recall and visits. Search work includes content strategy, link building and pay-per-click advertising. The company describes search engine optimisation as raising a site's position in organic search results, and it treats search as part of a wider internet marketing mix.