Dubai Marketing Experts

Clients in Dubai who want their websites to draw more traffic and leads can turn to this online marketing firm, whose services run from search optimisation to paid campaigns, messaging and content. It sells search engine optimisation, pay-per-click advertising, email and text message campaigns, content and social media work, all designed to draw visitors and leads to a client's website. The firm says its local presence matters, since its team is based in the city and clients can meet them in person.

Search engine optimisation explained

The firm's SEO work covers the organic results that appear when a person searches without paying for placement. The firm says that such work can operate at several levels at once, including the content of the pages, the code and structure of the site, the social signals around it, and link popularity and backlinks from other sites. Its aim is for a client's pages to appear on the first page of results for the search terms that matter to the business, and the firm describes the keyword choice as the starting point for that.

Paid search and messaging campaigns

The pay-per-click service involves creating and optimising campaigns so that paid clicks produce leads that a business can follow up. The firm also runs email and SMS marketing, which it describes as a way to produce quick enquiries and help a client meet monthly sales targets. These messaging campaigns sit alongside the search work rather than replacing it.

Content and link building

The firm writes articles and web copy through a team of editors, and says that regularly refreshed content is important for search results. Its link building work is described as adding links to a client's site on a continuing basis, with the aim of keeping the site visible in search over time. The firm says that search engines have placed increasing weight on quality content and strong backlinks in recent years, and it treats both as priorities for each site it works on.

Terms, guarantee and social media

The firm publishes a guarantee for its search work: if rankings have not improved significantly within three months, it says it will keep working for free until they do. It also offers a free online marketing consultation. Social media marketing is one of its services, covering the setup of business accounts and their ongoing use alongside the website. The firm presents its approach as professional, effective and affordable, though those are its own descriptions of its service.