Grazitti Interactive

Teams that run Marketo or Salesforce, and need people and tools to keep those systems working, are the core market here. The firm also takes on community projects, analytics work and web builds. Grazitti Interactive is positioned as a marketing technology company, and its current offer also includes a growing set of artificial intelligence services.

Salesforce implementation, migration and communities

The Salesforce practice covers implementation, customisation, migration and integration, including Sales Cloud, Service Cloud, Experience Cloud templates and Revenue Cloud services. The company also builds and runs online communities for customers, employees and partners, on Salesforce, Khoros and SharePoint. Its community work includes management as a service, knowledge base design, cognitive search and migration from one platform to another.

Marketing automation and demand generation

For marketing teams, Grazitti works on Marketo, Pardot, Eloqua, HubSpot, Infusionsoft, Act-On, Optimizely and Braze, with integrations between them and the customer data systems behind them. The services include marketing operations, inbound marketing, demand generation, content marketing and data management. Adobe Campaign and Adobe Journey Optimizer also appear in the company's list of supported platforms.

Artificial intelligence for service and marketing

The AI offer covers agentic development, conversational AI and chatbots, AI for customer service, AI for marketing automation and AI for web development. The company also applies AI to communities, using it to support members and surface knowledge. Its AI practice sits next to its Salesforce and marketing work, so a client can add an assistant to an existing platform without starting a new system.

Microsoft, cloud and data work

The Microsoft practice covers Dynamics 365 for marketing and customer service, and Azure work that includes cost management, monitoring and observability, DevOps automation with continuous integration and delivery, and migration and modernisation. Data and analytics work runs on AWS, with tools such as Looker, Tableau and Alteryx, and covers data warehousing, visualisation and business intelligence reporting.

Products built for marketers

Grazitti also builds its own connector apps and utilities. M-Clean removes duplicate records in Marketo in real time. Maginate connects Magento to Marketo, and Cartiveo does the same for Shopify. Sinergify links Salesforce with Jira, and Autopex adds conversational intelligence to Salesforce operations. ScoreNotch adds gamification to online communities, and GuideIn builds walkthroughs on Salesforce communities. The company says these products are used alongside its consulting work for the same clients.