Booj

Booj builds the technology that property brokers and their agents use to run their online presence and capture leads. The business describes itself as an industry leader in powering technology for brokerages across the country. Its stated mission is to give brokers and agents the tools they need to stay competitive in their local markets.

Websites and apps for agents and offices

The sites are built for agents, teams and offices, and they are easy to customize. Each one offers visitors the same search experience they would find on the main brokerage website. Agent-branded mobile apps let buyers search for homes, favorite listings and share them with others from any location.

One CRM linked to the sites and apps

The company calls its CRM the relationship engine at the core of the platform. It tracks customer activity across the website and the app, manages contacts, leads and deals, and sends campaigns to the people on file. Leads can be captured and assigned from remax.com, from an agent's or office's own website, and from the mobile app, so that every inquiry is handled from one convenient location.

Market data and visitor analytics

The analytics tools track site traffic and let users compare homes in a particular market. They also turn complex data into visual form, so that trends can be spotted and shared with customers. The company says this keeps both the agent and the client informed about what is happening in a local market.

Work for a company of product builders

Booj describes its team as a mix of original thinkers, web designers, developers, product managers and marketers who care about usable technology. It says its product reflects the experience of the people who build it, and that it wants to set standards for the industry. These are the company's own statements of intent rather than independent measures of its results.