Appyweb

A Spanish agency that has put AI automation at the center of its marketing work

From Alicante, Spain, Appyweb runs a marketing and software agency and is a Google Partner. Its earlier pages described a ten-year record in online marketing in cities such as Alicante, Valencia, Madrid and Barcelona. The current site presents it as an agency of AI, marketing and development, and opens by asking a visitor to describe what they want to achieve and then showing how the agency would do it.

AI assistants and automations

The agency implements assistants and automations that run around the clock and connect to a client's CRM or ERP so they can take repetitive tasks off a team. Examples on the site include a phone assistant that answers, filters and routes calls, instant replies across the web, WhatsApp and social networks, an inbox that is sorted by priority with draft responses, extraction of invoice data from PDF files into an ERP or spreadsheet, personalized learning plans for staff, and live data to spot bottlenecks on a production line. It states that a standard implementation takes between one and four months.

Paid media

Campaigns on Google, Meta, TikTok and Amazon Ads are optimized for cost per customer and not for clicks. The agency says it analyses a client's campaigns, website and processes with real data, and it sets out objectives, budget, deadlines and indicators before starting.

SEO, AI visibility and web

Search work includes audits, rankings, content marketing, link building and Google Maps listings. The agency also offers a service aimed at getting a brand recommended in answers from AI assistants and search summaries. Websites and online shops are built to be fast, responsive and search-friendly, and apps and web tools include client portals and internal tools. A SaaS service takes a product from idea to first paying customer.

Video, social and branding

AI avatar videos produce adverts and corporate films in any language without a shoot. Social media management covers Instagram, TikTok, LinkedIn and Facebook, and branding work includes press releases, newsletters and company blogs. Earlier pages also listed chatbots and 360 degree photography.