Appcentric

A Birmingham digital agency for websites, portals, apps and AI

Appcentric is a Birmingham agency whose team designs, then builds, websites, portals, apps and AI products. It serves digital agencies and direct clients in the UK, and has also worked for charities and international member organisations. The company says most clients arrive with a problem and not a specification: they know roughly what they need, and the agency asks the questions nobody has asked yet before it builds. It reports being an Umbraco Platinum Partner and holding a 5.0 rating on Clutch.

Three kinds of client

Its pages group clients into three kinds. Established organisations are modernising platforms, integrating systems or rebuilding something that has outgrown its present solution. Membership organisations and communities need portals that go beyond a login page and make it easy to join and find value. Startups and scale-ups want help from the first idea to a live product, and then as it evolves.

What it builds

• Websites, which are content-managed so they are easy to edit, quick to load and designed around users rather than a template; many are built on Umbraco.
• Portals and platforms for members and customers.
• Apps for iOS and Android.
• AI solutions, with AI capabilities at the core of a product rather than added afterwards.
• Product development, from defining what to build to evolving it as the user base grows.
• Backend APIs and integrations, and cloud solutions.

Consultancy alongside the build

The agency also provides consultancy covering requirements analysis, UX and design, software architecture and marketing. This is the part of the offer that suits a client who cannot yet write a brief.

Approach

The firm says it believes in working closely with clients so the result goes beyond expectations. It makes sites responsive for every device and builds them so that clients can update content as often as they like.