Kicker

Kicker is a video production company that makes films for businesses selling to other businesses. It has worked since 2005 and reports more than two thousand B2B videos, from live action to animation.

What Kicker offers

• Marketing films — videos meant to shorten a sales cycle.
• Recruitment films — hiring videos that avoid the look of a campus advert.
• Training and safety films — instructional material for staff.
• Explainer animation — animated videos that put across a product or idea.

Who it works with

Energy, healthcare, corporate and executive teams, and technology and AI companies. Communications and marketing leaders are its usual buyers, and projects are planned to pass legal and HR review.

Key facts

• Founded: 2005
• Process: kick-off call, creative brief, script approval, production, post-production and delivery, with client sign-off at each stage
• Team: broadcast-trained producers, with a dedicated project manager