Imaginary Creatures

Based in Perth, Western Australia, Imaginary Creatures works as a visual content and video production company. It makes television commercials, online videos, animation, virtual reality and augmented reality content, and still photography for the web, broadcast, cinema and experiential projects. Its stated motto is on-screen, on-air and on-line, and it works alongside each client, from the earliest idea to the completed film.

Video production for Western Australian organisations

The company's video work includes television commercials, social media films, brand promotions, event coverage, case-study films and training videos. Its Western Australian clients include a state water utility, the state's mint, a lottery operator, a life saving charity, an aged care group and a bank. Projects are listed on its website for a water corporation's Aboriginal stories series, a corporate film for the Perth Mint and the Lotterywest Dream Team campaign.

Animation, interactive learning and VR

Imaginary Creatures produces animated video and interactive educational content, which it uses for training projects as well as marketing. It also works in virtual reality and augmented reality, creating immersive pieces for web and experiential use. These formats let a client explain a process or present a product in a way that a conventional film cannot, and the company treats them as part of the same visual strategy.

Shoots from a small crew to a full production

A shoot can be organised with two or three people and scaled up to a cast of hundreds for major television and film productions. Its production work covers web, television and film, including feature films, documentaries and short films. The crew adapts to the size of the brief, so a small campaign and a large commercial both get a team that suits them.

Original series and in-house projects

Alongside client work, Imaginary Creatures develops projects of its own and says it welcomes collaboration with other creative teams. The two series in progress, as the business describes them, are one inspired by aviation and another on indigenous themes, both aimed at an international audience. The company also positions itself as a single supplier for branding, strategy, marketing and website work, combining content marketing with search optimisation, social media and ongoing site updates.