GlowzaDigital

Explainer videos and animation for brands

GlowzaDigital, also written Glowza Digital, is a video animation company that makes explainer videos, motion graphics and other animated content for businesses. The firm's view is that a brand's complex products and ideas are easier for customers to grasp when they are shown as a short, well-scripted animated story. It describes its team of animators, scriptwriters and voiceover talent as experienced in visual storytelling, and it says it has helped start-ups and large enterprises build a digital presence through its explainer work.

The range of animated formats

The studio produces explainer videos, whiteboard animation, marketing videos, motion graphics and logo animation. It also makes 3D animated films, which it describes as visually richer, and short animated video ads designed to lift visits to a website and sales. Training and tutorial videos are offered for staff and learners, including e-learning productions. For software-as-a-service companies, the firm makes explainer videos that highlight key features in a way that is easy for customers to follow. NFT videos are listed among the formats.

How a project is run

The firm works in six stages. Discovery and briefing come first, where the client fills in details about the company and product and the two sides meet online to discuss the brand and the video's purpose. Next comes the script, which the client reads and approves before production goes further. The storyboard and illustrations then show the main actions in the video, and the client checks storyboards, style frames and design boards before any scene is animated. The voiceover stage brings in a professional voice with the right accent and tone for the audience. Animation, music and sound effects follow, and the finished film is delivered as an HD file for web or television use. The firm can also help with graphics, subtitles, hosting and promotion.

Revisions and timing

The firm says script development allows unlimited revisions, while storyboard, voiceover, illustration and animation each allow three revisions. A standard 60-second explainer takes about four to six weeks to produce. Complex animation can take six to ten weeks because it needs a larger team, and the firm will also handle urgent projects when the need arises.

Who it has worked with

The portfolio covers education technology, healthcare, non-profit and real estate, as well as software companies. The firm says businesses in the United States and across the world have used its work.

GlowzaDigital, also written Glowza Digital, is an animation studio that makes explainer videos and motion graphics for businesses. Its work turns complex products or ideas into short animated stories, with a particular line in videos for software-as-a-service companies.

Services

• Explainer videos: short animated films that walk viewers through a product or service.
• SaaS videos: animations that show off the main features of software platforms.
• Motion graphics: 2D and 3D motion graphics, logo animation and whiteboard animation.
• Training and e-learning videos: instructional animations for staff and learners.
• Video ads and marketing videos: short promotional pieces for campaigns, plus NFT videos.

Who it serves

Testimonials on its site come from marketing leaders at Wunderkind and Samsung, and its portfolio shows pieces for TradeZella, Tavolo and Azzety.

Key facts

• Production time: around 4 to 6 weeks for a 60-second explainer, longer for complex animation
• Process: six stages covering discovery, script, storyboard, voiceover and animation with music and sound effects
• Formats: explainer, whiteboard, 3D and training videos