FUSE

FUSE is a 3D animation and design studio with 25 years in the field. It creates photorealistic product images and animations that companies can use in place of photoshoots and filmed video, and it has particular experience with furniture and other manufactured products.

What FUSE offers

• Photoreal 3D rendering — product images that can be changed later, such as a new colour or model.
• 3D and commercial animation — animated films to present products and ideas.
• Video production — support from storyboard through editing and finishing.
• Interactive graphics and AR — assets built with partners or client developers for websites, apps and product configurators.
• Visual effects — effects work added to video.
• VR content — installation VR assets for mobile headsets such as Google Cardboard and Samsung Gear VR.

Who it works with

The studio works with product companies, starting from CAD files or a rough idea. One client, LawnMaster, used a FUSE animation on its stand at the GIE trade show to launch a range of string trimmers.

Key facts

• Experience: Over 25 years
• Project management: Basecamp, with files kept for later updates