CounterTake

CounterTake is a video production company with its own post-production facility, working from New Orleans and Atlanta. It makes commercials, brand films and digital content, handling a project from the first creative idea through shooting to final colour. The team began taking film and video jobs in 2008 and adopted the CounterTake name in 2014.

What CounterTake offers

• Creative development — shapes early or loose ideas into scripts and concepts ready to shoot.
• Direction and production — directs and shoots commercials, documentary-style brand films and digital content.
• Editing — cuts spots and longer brand pieces in-house.
• VFX — visual effects, which the company names as a speciality.
• Colour and finishing — grading and final delivery of the finished film.

Who it works with

CounterTake works for creative agencies and brands of all sizes, with clients beyond Louisiana. Recent work includes spots for LCMC Health and Alfa Insurance and brand films for LA.IO, Premium Parking and Aptiv.

Key facts

• Based in: New Orleans, Louisiana, with a presence in Atlanta
• Founded: 2014 as CounterTake, after starting out in 2008
• Set-up: creative team, production company and post-house in one
• Specialities: VFX and colour