Zalando Marketing Services

Zalando Marketing Services, often shortened to ZMS, is the marketing business inside the Zalando online fashion platform. It sells data-driven advertising and campaign work to fashion and lifestyle brands.

What Zalando Marketing Services offers

• Campaign planning and delivery — marketing across many channels, from first contact to purchase.
• Audience access — reach to Zalando's shoppers, with targeting designed to respect privacy rules.
• Data insight — analysis that helps brands understand their buyers.
• Content creation — creative material and ideas for brand campaigns.
• Product launch support — tailored messages for new releases, on Zalando and on other media.

Who it works with

Advertisers include fashion brands, sports, lifestyle and beauty names, and agencies. The unit connects them with shoppers in 17 European markets.

Key facts

• Parent company: Zalando
• Markets: 17 European countries