Liquorice

Liquorice, trading as Digitas Liquorice, is a digital marketing agency working for brands across sub-Saharan Africa. It sits inside the global Digitas group, which describes itself as a networked experience agency, and it lists long-running relationships with some of the largest African brands.

What Liquorice does

• Web and mobile: websites and mobile work for brand campaigns.
• Social media: planning and running social channels for clients.
• CRM and loyalty: customer relationship and loyalty programmes.
• Content creation: campaign content and brand experiences.
• Search engine marketing: paid and organic search work.
• Creative and media campaigns: joined-up campaigns that combine strategy, design, data and media.

Clients

The agency serves consumer brands and other large advertisers in sub-Saharan Africa. Case studies on its pages mention Unilever, Knorr, Marmite, Amarula and SA Home Loans.

Key facts

• Founded: 2005
• Team: over 100 people across four offices, according to one version of its pages; another version gives 170 people in five offices
• Parent network: Digitas, present in 25 countries