Big Day the Agency

Big Day the Agency is an independent creative marketing and advertising agency in the US that builds brands and campaigns. It argues that ordinary creative work wastes media spend, and blends the big-idea thinking of traditional agencies with the tactical skills of digital shops, while keeping fewer agency layers so budgets go into the work itself.

Products and services

• Brand strategy and positioning: sharpening how a brand stands apart from competitors.
• Advertising campaigns: creative campaigns across channels, based on consumer insight and trends.
• Launch and milestone work: campaigns for moments such as anniversaries and product launches.
• B2B marketing: campaigns for business-to-business technology companies.

Who it works with

Its featured work covers hospitality, sport, beverages and B2B technology, including a 50th anniversary campaign for Super 8, a non-alcoholic beer campaign and a hybrid product launch. Quoted clients include Desert Champions, organiser of the BNP Paribas Open, and Atana.

Key facts

• Ownership: independent agency
• Market: United States