LEVEL Mpls

A woman-owned agency for Twin Cities and Dakota clients

Minneapolis is home to LEVEL Mpls, a brand and marketing agency that is both woman-owned and woman-led. It says it combines years of business-building experience with a determined attitude, and that it partners with clients to develop strategies aimed at the right results. Its working motto is that where there is a wall, there is a way, and it talks about immersing itself in each client's world before tackling a challenge.

Work for education, health and community clients

Much of its work sits in education, health and community causes. For MinnPoly, a polytechnic built on learning by doing, it built a new website and refreshed the brand identity to reflect education and work coming together. For a digestive care provider it created a brand identity and a campaign about colon screening, helping the provider widen its reach across the Twin Cities. It has also produced a message aimed at Black communities, work on home and community-based support that helps people live independently, and a campaign for North Dakota meant to draw health care graduates into the state's workforce.

Other client relationships mentioned include the North Dakota Pediatric Mental Health Care Access Program, which improves access to mental health resources for pediatric providers, and a campaign promoting North Dakota's specialty crops through branded content. It marked the Latino Economic Development Center, a Twin Cities organization working on business development, training, lending and agriculture for Latinos, as a client, and it helped a commercial property developer put its values into words as the developer moved into a new building.

How the team is organized

Client project managers, media planners and a media supervisor role are part of the structure the agency describes, and its team includes strategists, writers and designers. It says it has chosen to keep to what works, which it sums up as human creative for human clients, even as it adopts new technology. The agency also writes about the profession, for example a blog in which staff and followers voted on the best and worst Big Game commercials of 2023, and posts on grammar and writing better copy.

LEVEL Mpls is a brand and marketing agency in Minneapolis, Minnesota. It is woman-owned and woman-led, and it partners with clients to develop strategies and creative work aimed at specific results.

Its recent work includes a website and refreshed brand identity for a polytechnic school, campaigns for a state health care workforce drive, and marketing for an agricultural crops programme.

Services

• Brand identity: updating or building a client's visual and verbal identity.
• Website design and build: new sites delivered together with brand work.
• Campaign content: branded content and messaging for specific audiences.
• Client project management: dedicated project managers who follow current practice in their field.

Who it serves

Health care providers, education institutions, public bodies and food and agriculture groups. Some campaigns speak to particular communities, for example an awareness effort aimed at Black communities on cancer screening.

Key facts

• Based in: Minneapolis, Minnesota, USA
• Ownership: woman-owned and woman-led