Leagas Delaney

Leagas Delaney is an independent creative agency working across brand strategy, positioning and campaign execution. Its clients are mostly premium and luxury names, and it describes its approach as making every element of the brand mix count. The agency opened in 1980 and says it uses AI-based automation to deliver campaigns at scale.

What Leagas Delaney does

• Brand strategy and positioning: analysis and consumer research to define where a brand sits.
• Creative campaigns: advertising work carried across many countries and languages.
• Campaign execution: production of global campaigns using automation tools.
• Long-running brand work: sustained campaigns, including a watch brand handled for 25 years.

Who it serves

Premium and luxury brands. Named work covers watchmaking, audio equipment, whisky, cruise travel, financial services, a broadband provider and a veterans' charity. The agency also opened a Johannesburg office.

Key facts

• Founded: 1980
• Reach: Work across more than 70 markets and 20 languages
• Status: Independent