Gooder Marketing

Most small businesses come to a web agency with a handful of unanswered questions: which design concept suits them, which keywords matter, what mix of online marketing will bring in customers. Gooder Marketing, based in Barrie, Ontario according to its page title, builds its service around taking that confusion away. It makes websites and online marketing plans, and it describes its pitch as sites that look good and raise sales.

A plan written down before any design starts

The agency says planning is the most important part of a web project, and it begins with a kickoff meeting to learn about the client's business, its target market and what the site is meant to achieve. From that it writes a plan in plain language that lists every function of the site, each deliverable and the timelines, so that both sides agree on the scope before work begins. A creative brief and project schedule are set jointly at this stage.

From mock-up to launch

Designs are described as modern, clean and easy to navigate, on the view that uncluttered sites convert better than content-heavy ones. The client sees a mock-up first and can ask for revisions before the design is approved for development. Most sites are built in WordPress, which the agency favours because clients can manage it themselves and it performs well in search, though it says it can work in other platforms and content management systems as well.

Before launch the site goes onto a test server so the client can review it through a direct link. On go-live day it is moved to the client's own domain. Hosting can stay with the client's provider or be bought from the agency, whose hosting includes automated updates and backups. A final check, an SSL certificate and a connection to a firewall or content delivery network finish the job.

Marketing after the site goes live

The agency argues that a site does not attract visitors on its own, so it also plans promotion: search engine optimisation, Google Ads, social media advertising and email marketing, sometimes combined into one tailored mix. Its current pages also mention checking how well a site is optimised, app development for mobile and tablet devices, and web hosting aimed at speed and security.

Clients from local shops to international firms

The firm says it has worked with large and small companies, local and international, across many business segments. It singles out business-to-business clients whose website has to act as a lead generation tool. Its past projects, as it describes them, include a new mortgage broker that needed a credible online presence, a redesign that improved enquiries through clearer navigation and quote forms, and search work for a heating and cooling company that wanted to be found for repair and installation searches.

Gooder Marketing is a web design and internet marketing agency. It says building a site or an online marketing plan can feel daunting, and it offers a guided process to simplify it.

What Gooder Marketing offers

• Custom website design: sites planned and built around a client's goals.
• Search engine optimisation: work to help a business appear on the first page of Google.
• Online marketing plans: a mix of channels chosen to bring customers to the business.
• Creative briefs and timelines: a joint plan set at the start of each project.

Who it works with

The agency addresses business owners who are unsure which design concept, keyword approach or marketing mix to choose.

Key facts

• Process: plan, educate, develop and deliver
• Approach: starts with getting to know the client's brand and business