Gooder Marketing

New Business that needed to showcase itself as a reputable mortgage broker With a new site and an online marketing campaign, this business is off and running This marketing mix included SEO, Google Adwords, and Social Media advertising

Website Redesign Improves Leads and Sales

An improved website and UI made it easier for customers to navigate the website, which in turn improved leads obtained by they website by 123% over the first month of the website going live Improved CTA's and request for quote forms resulted in more website visitors converting into new sales

SEO Increases Website Traffic

In a competitive market, it was imperative to Andrew’s heating that people can find their site when searching for Heating and Cooling Keywords Organic traffic improved 183% in 6 months, holding top positions for keywords like; Ac repair, Furnace installation ect

Creative Web Design Process

We love strategy, scheduling and planning We find joy in setting a goal and a list of tasks, checking them off and then seeing the successes they bring Planning is the most important aspect of a web design project We’ll work side by side with you to put together an exceptional web design plan that keeps everyone accountable and delivers results

Planning is the most crucial aspect to building an awesome website It takes a lot of experience to perfectly plan a website and schedule, and to set achievable goals We start with a kickoff meeting This is when we learn everything we can about your business Who is your target market? What do you really want your website to accomplish for your business? From this information, we discuss how we would recommend building the website to best express your message and achieve your online marketing goals We then create a written plan that details in simple language every functionality of the website, all deliverables and timelines We want to ensure everyone has a full understanding of the project…before we begin

In the design phase we utilize all the information we collected from the planning phase Our creative gurus then translate that into a visual representation of your business in an awesome website design that’s unique to you Our designs are very modern, clean and easy to navigate These aesthetics are important to make your website successful That’s because clean and easy to navigate websites are proven to convert and generate more leads into customers, compared to content heavy websites Once our website designs are complete, we provide you with a mockup of the site for review Then, with your feedback we make any necessary revisions Once you’re happy with them, we get the designs approved for development

In the development phase, we build out the website as designed in the earlier stage of mocking up the website The majority of our websites are built in WordPress That’s because it’s open source that’s very easy for our clients to manage, and it performs great in SEO We are more than capable of developing in a wide range of other platforms and CMS You can view a full list of the languages and software we develop in below Once we have finished the development of your new website, we upload it to a test server and supply you with a direct link to the site You then have the opportunity to test the site and review it

On the go live date, we migrate your new website onto your business’s domain Website hosting is set up based on your preferences We can move your website live onto your hosting provider Or you can choose to use website hosting provided by us Our website hosting has some special features which include automated website updates, backups and impeccable speed and up-time As soon as we put the website live, we do one final review of the website to make sure everything works exactly as it was meant to We then add some finishing touches by making sure the site is secure, adding an SSL certificate, and connecting it to a security firewall or CDN system

Have you heard the saying “If you build it, they will come”? On the internet, that isn’t necessarily so Websites perform best when they’re marketed, the same way your business does After the launch of your website, we help you promote it Using the information we gathered in our initial planning sessions and knowledge we gained while building your website, we’ll bring marketing ideas to the table you might not have considered That could include online marketing strategies like SEO services, a Google AdWords campaign, social media advertising or email marketing We may recommend a customized marketing mix that combines different strategies to promote your business online, draw more visitors to your website and convert more of them into customers

We have worked with companies large and small, local and international and from a wide variety of business segments Below is a list of a few of our favorite types of companies we like to work with

Gooder Marketing has helped many Business to Business clients develop a website that is a lead generation and marketing tool, that has helped to increase their business Everyday people and other businesses use the internet to find a vendor or supplier for a product or service they need A website in most cases in the first impression these people will get of your business, so it needs to be a good one When you choose to have a website developed by us, you know it will be Gooder! We have also helped our B2B clients with their online marketing efforts, weather that be through SEO services, Google Adwords, or social media We work with our clients to understand their marketing goals, and we are able to create a customized internet marketing plan that is right for them

Businesses that sell directly to consumers, often have some unique traits Consumers are educating themselves more and more before making a purchase Having a strong web presence and a well designed website is imperative to the success of selling to consumers Although not unlike the work with do with our other clients, we do tend to focus more on helping our B2C clients understand the importance of a web presence, and the role different types of content play in the purchase decisions Our B2C website creations often include sections with testimonials, product comparisons, video demonstrations, white papers, case studies and blog articles These different types of content all play a role in the purchase cycle

When we work with B2C clients, on their marketing campaigns One of the first questions we dive deep into, is understanding their target market We need to have a very detailed understanding of who these people are, so we can create a plan of where to place advertisement that these type of people will see and find When working with B2C clients, the marketing mix can be endless, if could simple include an SEO campaign and Social Media marketing, or it could be as extensive as including social media influencers, video commercials, tagged remarketing campaigns, and much more

Working with entertainment clients is always fun, as the websites we design for these clients also have to portray to visitors of how much fun they could have colling to this venue The style and layout of a website design is key to visitors to the website becoming leads, or just hitting the back button and choosing to spend their money somewhere else Our web design team gets very creative with our entertainment clients, and our clients appreciate all the work we do for them

Marketing is a huge undertaking for an entertainment client They are often fighting with lots of other competition So having a well balanced marketing campaign is imperative to the success of the business Our three pillars to online marketing, SEO services, Social Media and paid advertising work together to form a complete web presence

Gooder Marketing has helped many construction and trades clients build a website that has improved their business A website should be a marketing tool, that generates leads and sales This is the goal we strive for at Gooder Marketing In many cases our construction website designs feature a few main elements; 1 ) we make it easy for people to navigate the site, and find pertanit contact information, 2 ) we create a website that easily showcases the services and quality of work of the business, 3 ) we optimize the site for SEO and to be found in Google

Search Engine optimization is imperative for local construction companies Majority of people search on Google to find a contractor or service provider Our SEO services are proven to work, with many success stories Our clients have told us that they have had to hire on more crews and staff to meet the demand of projects once they had SEO done to their website

We love food, and a few beverages! When working with our food & beverage clients, one of the most important aspects to a website design is how the product is visually portrayed on the website As people know in the food and beverage industry, packaging and presentation is almost as important as the product inteslft And that is no different when developing a website We recommend professional photos to be taken by our food & beverage clients, so that we can display their products on the internet as they truly deserve to be

We have a lot of fun with our online marketing campaigns that we run with our food and beverage companies We often use a mix of SEO services, Social Media marketing, Google Adwords campaigns, and building a strong web presence on various food related websites One unique aspect to this industry which seems to be a bit more important than others is reviews We work with our clients to improve their reputation management, with tools that make it easier for our clients customers to leave them positive reviews And we put in some checks and balance features, to try to reduce negative reviews from making it onto the internet

Startups are most often the companies that have the most unique and groundbreaking ideas, products and services We at Gooder Marketing spend a lot of time with our start up clients to understand what their vision is for their business and their short and long term goals We often spend more time educating our start up clients, and to set realistic goals In many cases start ups are working non stop with their minds focused on multiple things at a time We understand this and help to take the burden of additional work building our a website Our clients trust us to do the job we specialize in, so that they can focus on growing their startup

Choosing the right marketing strategy for a Startup is crucial, as they have limited budget, and no room for error We work with our clients to understand their target market and help to find what we call “low hanging fruit” In many cases their are fragments of a market that have not been heavily tapped into by other competitors, or when it comes to SEO, there are sometimes keywords that get forgotten of un noticed, that can be quickly utilized to bring in online traffic and leads Our goal for all our clients, not just start ups is to provide a good ROI on your marketing investment

Continuous education is an ever growing trend If you have something you would like to learn, do a google search and you will find a handful of training providers, no matter how obscure the subject may be At Gooder Marketing with have helped clients build websites, for preschool, private school, universities, safety training, and specialty courses such as cooking and mental health The most important aspect with an education website is having a very good UI, so that visitors to the website can easily navigate the website We strive to make the education part on a website clean and easy

Some of the online marketing we have done with our education clients include Search Engine Optimization, Social media advertising campaigns, that target a very specific audience, and Google Adwords campaigns A mix of these three items, in most cases is a perfect marketing mix for education clients

Transportation is a large part of an economy, it can involve public transportation, freight and shipping, and travel in the sky, on the water or on a rail With such an extensive array of transportation types it is hard to wrap all of these into one category However our process when working with our transportation clients is quite similar to how we work on many of our other web development projects The one unique aspect that we often do see in these types of website designs, is the need for ordering, tracking, support and overall management of the service for sale We help our clients accomplish these goals by implementing various pieces of software together The website becomes more of a gateway to these softwares, and allows for our clients customers to easily navigate through the process of purchasing

The online marketing campaigns for our transportation clients is also quite extensive A variety of tools can be utilized, dependant on the target audience of the client Most often we approach a project with a mix of SEO services, Social Media and paid ads