LeadPillar

LeadPillar provides managed marketing services to business-to-business companies. Clients can hire it for a complete marketing function or for specific skills, and shift the focus from one month to the next. Its work centres on direct outreach and inbound demand.

Products and services

• Direct outreach: email and targeted advertising aimed at decision makers in likely-fit companies.
• Website traffic and conversion: growing visitor numbers and turning more of them into leads.
• Automated lead nurturing: email sequences that guide prospects through their buying process.
• Managed marketing team: the skills of a full marketing department without building one in-house.

Who it works with

Manufacturers and professional services firms in particular. Client examples on the site cover manufacturing, medical devices, SaaS, commercial cleaning and a news site, with work split between website, inbound, outbound and marketing automation.

Key facts

• Focus: B2B lead and revenue growth
• Service model: full or partial managed marketing
• Resources: guides on account-based versus inbound marketing