Lacía Branding & Packaging Design

Printing and Materials Consultancy A fresh, healthy proposal that is not incompatible with fun A memorable, approachable wordplay for everyone

For a range whose central axis is the best selected red tuna in Japanese cuisine, no other name could be more direct than one that speaks of its origin and quality: Sabor a Mar (Taste of the Sea) Origin, organoleptic properties, and culinary tradition unite in this name/concept

Although it also means wolf, Okami represents its more primary meaning: Great Deity or Great Spirit This is how the brand was born, with a great spirit to make superfoods a common and democratic ally: flavor, clarity, and health accessible to all spirits

The naming had to reflect a new product concept designed to start the day with positivity, energy, and vitality A positive and evocative name designed for an urban and active target audience

Our goal? To create a brand that fully conveyed its values from the naming: naturalness, purity, and above all, product In our case, we used the word "grano" in Basque, which directly and inspiringly links us to the business and the land

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