Deane Smith

Deane Smith is a Nashville agency that combines public relations, marketing and advertising under one roof. Media relations sits at the centre of its work, with design and technology services built around it. The firm concentrates on a handful of sectors, including legal, healthcare, technology, tourism and retail.

What Deane Smith does

• Public relations: pitching stories to the press and winning news coverage for client brands.
• Advertising: campaigns planned under an integrated marketing approach so the message is consistent across channels.
• Design: visual branding that gives a client's message and mission a recognisable look.
• Technology: responsive website builds, web hosting, social media strategy and email marketing.
• News release writing: client announcements published on its news pages, such as patent wins for a waste-to-fuel firm.

Who it serves

Clients come mainly from the legal, healthcare, technology, tourism and retail markets. Recent releases cover WastAway, a green technology company turning municipal waste into fuel.

Key facts

• Based in: Nashville, Tennessee
• Sectors: legal, healthcare, technology, tourism, retail
• Column: The Spin Cycle, a weekly piece by Todd Smith for the Mississippi Business Journal on branding, PR and advertising