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KS&R

US marketing research and strategy consultancy serving business, healthcare, retail, technology and logistics clients

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About KS&R

KS&R is a marketing research firm and strategic consultancy. It gathers customer and market evidence for companies and turns the findings into recommendations, and it says it has done this since 1983.

What KS&R does

  • Brand building: research to shape how a brand is positioned.
  • Innovation: testing new products, features and services, including MaxDiff studies for ranking feature priorities.
  • Market sensing: tracking customers and competitors.
  • Strategic consulting: linking research results to business goals such as pricing and portfolio choices.
  • Buyer personas: a division, the Buyer Persona Institute, runs buying-decision research and persona workshops.
  • Experience Lab: a team combining research with human-centred design.

Who it serves

Clients in business services, telecom, entertainment and recreation, healthcare, retail and e-commerce, technology, and transportation and logistics.

Key facts

  • Working since: 1983
  • Buyer Persona Institute founded: 2010
  • Sectors: Six industry groups

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-08. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
1983 (43 years) evidence sent

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