Kauai Digital Marketing

A one-person consultancy on Kauai, Hawaii, Kauai Digital Marketing helps small businesses and nonprofit organizations with marketing strategy, website development and paid social media campaigns. The owner says the work can reach clients anywhere, although the practice is rooted in local business on the island.

Inbound, digital and mobile marketing strategy

The core idea is that customers now search for information and reviews online before they buy, so a business has to be easy to find and persuasive when they look. Strategy work covers inbound, digital and mobile marketing, and it sets out to make sure a client's content is current, interesting and useful to the people searching for it.

Search, social media and the value of a website

Search engine optimization helps customers find a business when they look for what it sells. Social media for business covers content and paid campaigns on Facebook and Instagram. Website development completes the offer for small businesses and nonprofits that need a site built and kept up to date.

Its advice covers how to judge the business value of a website, why paid Facebook campaigns work for some small businesses and not others, and how Instagram compares with Twitter and Facebook as a route to business growth. The owner draws some of these examples from everyday experience, such as shopping online for home insurance on Kauai.

Local ties on Kauai

The owner has lived on Kauai for many years and says the work is committed to helping island businesses grow. Civic life on the island includes the local chamber of commerce, a Rotary club board and Junior Achievement, where the owner teaches a career success module at a local high school. The owner also sits on an exploratory committee for a food cooperative in Lihue, and approaches every project with aloha, the island's own spirit of hospitality.