JXM

JXM is a marketing agency founded in 2007 by Jim Pond and Matt Maguy. It works with mission-driven brands and runs five disciplines in-house, taking the view that growth is a visibility problem: customers cannot choose strengths they cannot see.

What JXM offers

• Growth strategy — deciding where to spend and what to build.
• Brand and positioning — shaping the story a brand tells and how the market receives it.
• Creative and campaigns — concept, copywriting, art direction and production.
• Media planning and buying — choosing where campaigns run and who sees them.
• Performance and analytics — measuring results, including analytics set-up and migration work.

Who it works with

Mission-driven brands, including non-profits and organisations in financial services and insurance. Brand expansion and merger-related work is also mentioned.

Key facts

• Founded: 2007
• Founders: Jim Pond and Matt Maguy, who stay directly involved
• Based in: Boston area, United States