Itracks

Itracks provides software for qualitative market research. Its platform runs focus groups and interviews online, either live or spread over several days, and serves researchers, moderators and the clients who observe sessions.

What Itracks offers

• Realtime video sessions: live focus groups and interviews with separate views for participants, observers and moderators.
• Text-based chats: asynchronous conversations where participants reply when it suits them.
• Discussion boards and communities: multi-day diaries and boards for tracking themes as replies arrive.
• Mobile app: lets panellists answer from the field or at home, including posting photos and video.
• Analysis tools: session summaries with transcripts, sentiment and theme analysis, highlight reels and virtual dial testing.

Who it serves

The platform is aimed at market researchers and brands running qualitative studies, whether they are new to online research or experienced. It also offers project management and recruiting support, and a partner network of recruiters and moderators.

Key facts

• Focus: Qualitative research software
• Session types: Live video, text chat, discussion boards, dial testing
• Extras: Backroom where stakeholders can observe and message the moderator