iPitCrew

Founded in 2010 and tied to Nashville and Franklin, Tennessee, iPitCrew is a digital media, marketing and advertising agency that says it has worked with more than 200 brands. Much of its background is in automotive digital retailing, and the site counts its years of marketing and e-commerce experience from that base.

The core marketing services

The agency lists organic search work, paid search and pay-per-click advertising, business listings and directories, website design and hosting, omnichannel live chat, and performance review and analysis. Its stated focus is the whole customer journey, from first awareness and engagement through lead conversion to acquisition and long-term growth. It says it concentrates on measurable results instead of vanity metrics, and aims to cut wasted ad spend while raising the number of qualified visitors and sales opportunities.

Services built for car dealers

Several offerings come straight from the automotive trade. Dealership inventory syndication spreads used-car listings across online classified sites for wider exposure, and a lead product called iTurboLeads is aimed at drawing attention to a dealer's expertise. The agency also writes about content marketing, email campaigns, social media and lead generation as parts of a steady, targeted program for a growing business.

Drone video and LiDAR

Unusually for an advertising firm, iPitCrew offers professional drone services that it says are available nationwide. They cover music videos, film and television, real estate, events, and indoor or outdoor shoots, using motion picture grade equipment and a pilot who is licensed, bonded and insured. The company positions its drone work in music video as cinematic production.

Alongside the video work sits a LiDAR service. The site explains the method: a laser pulse is sent toward the ground and the time it takes to return is measured, which lets the surface be mapped.

Approach

According to the agency, its approach joins established advertising principles with modern digital technology so that the right message reaches the right audience at the right time. Claims about best-in-class methods are its own. Clients range from small firms to larger businesses, in line with its statement that it serves businesses of all shapes and sizes.

iPitCrew is a full-service digital marketing and advertising agency, set up in 2010 and linked to Nashville and Franklin (TN). It works on search visibility, paid advertising and web presence for firms of all sizes.

What iPitCrew does

• Search engine optimisation: work to help customers find a business through search results.
• Search engine marketing: pay-per-click campaigns across search platforms.
• Website design and hosting: building and running business sites.
• Business listings and live chat: directory entries and an omnichannel chat tool.
• Dealership inventory syndication: placing used-car stock on online classified sites.
• Drone video and LiDAR: aerial filming and laser-based mapping services.

Who it works with

B2B vendors and OEM firms, publishers, agencies and consultants, automotive dealerships, and B2C businesses of every size.

Key facts

• Based in: Nashville and Franklin, TN
• Founded: 2010
• Focus: Automotive digital retailing experience