Integrated Advertising Network

Integrated Advertising Network, known as IAN, is an advertising company staffed by a small team of experienced problem solvers. It builds brand growth for clients by mixing digital work with traditional marketing.

Products and services

• Integrated marketing: campaigns that join online and offline channels into one plan.
• Brand development: long-running work that shapes how a brand is presented and grown.
• Digital marketing: online activity aimed at moving a client's brand forward.
• Traditional marketing: established media used alongside the digital side.

Who it serves

IAN describes itself as a partner to brand owners rather than a one-off supplier. It says its relationship with Titan Tool Company, a maker of electric airless paint sprayers, began as a single assignment in autumn 2013. The agency has since had a major part in that company's brand development.

Key facts

• Notable client: Titan Tool Company, since 2013
• Approach: blend of digital and traditional marketing