Digital Essence LTd.

Digital Essence LTd. is an advertising agency whose website now uses the Essence Adverts brand. From bases in Cairo and Dubai it runs full-service marketing, from media buying and social campaigns to filmed commercials. The agency says its strategies draw on data, behavioural insight and ongoing optimisation.

What Digital Essence LTd. does

• Digital media buying: planning and buying paid placements, with PPC and lead generation campaigns.
• Video and photo production: brand shoots, commercials and motion graphics.
• Influencer management: creator partnerships and user-generated content.
• Social media and community management: running brand channels and conversations.
• Search and web: SEO, conversion rate optimisation and web and app development.
• Training: digital marketing courses under the Essence Campus name.

Clients

Its named projects include lead campaigns for Damac's Akoya Oxygen in Saudi Arabia and for RE/MAX, community management for Madinaty City Hall, and campaigns for ASUS ROG and Ghabbour Auto. It reports clients in Egypt, the UAE, Saudi Arabia, Europe, the USA and China.

Key facts

• Based in: Cairo and Dubai
• Team: multilingual, by its own account