Illuminator

Illuminator is an advertising agency that started in digital media. It pairs creative strategy from experienced staff with Machine-assisted production, aiming to supply a steady flow of social content for paid and organic use.

What Illuminator offers

• Social-first campaigns — concepts built for platforms and how people use them.
• Creative and brand strategy — business, creative, social, brand, content and channel planning.
• AI-assisted production — faster output of executions in large volumes.
• Measurement — a machine-learning business intelligence platform used to track progress and guide next steps.

Who it works with

The agency says it has produced campaigns for brands from global names to consumer-goods start-ups. Its work examples include Jameson, Mezzetta and a dog food brand.

Key facts

• Model: digital-first agency with senior creative leadership
• Focus: paid and organic social content
• Named work: Jameson, Mezzetta