Iffel International Inc.

Iffel International Inc. works as a digital marketing agency and, for many of its clients, as a part-time chief marketing officer. It focuses on small and mid-sized businesses, and its central proposition is that a company should be found and recommended by AI-driven search as well as by the traditional search engines. According to its own site, the firm has been trusted since 2006.

Part-time senior marketing and AI leadership

The fractional offer gives smaller companies senior marketing leadership on a part-time basis, with an AI officer role sitting alongside it. The leadership work covers strategy: where AI fits in a business, and how people and AI tools should share the work. The firm says it works directly with founders, executives and boards to design an operating model that combines human and AI contributions. It presents the aim as growth that does not come at the cost of the people who built the business.

Search optimization for AI-generated answers

The search work covers classic SEO, answer-engine optimization (AEO) and generative-engine optimization (GEO). The firm's stated goal is to make a client's brand the answer that AI tools recommend. Technical elements it mentions include structured data and entity verification, which help search systems identify who a business is and what it does. The site argues that as AI-generated answers take a larger share of search results, a company that does not appear in them risks losing traffic and leads.

Website construction and maintenance

Website work includes accessible sites that the firm describes as ADA compliant, e-commerce stores, and ongoing WordPress maintenance. The firm presents these alongside its search and marketing work, so that a client's site and its visibility can be handled by the same team.

Paid search management

The firm lists Google Ads management among its services, meaning specialist handling of paid search campaigns. It positions this as one part of a wider marketing plan rather than a standalone product, and it places it next to its search optimization work.

Industry pages and the AI Translator framework

The firm names industry pages for law firms, healthcare practices, including podiatrists, and B2B companies. Its site also lists technology and manufacturing and professional services among the sectors it works with. Its method is called the AI Translator framework, which links AI investment to measurable business results, including productivity and EBITDA growth. The framework is set out in a book written by the firm's leader, presented as a guide to moving a brand from traditional SEO towards AI search.

Iffel International Inc. is a digital marketing agency that also acts as a fractional chief marketing officer for its clients. It is led by Hema Dey and focuses on helping small and mid-sized businesses use AI and appear in AI-driven search.

Products and services

• Fractional CMO and AI officer: part-time senior marketing and AI leadership.
• AI search optimisation: SEO, answer-engine and generative-engine optimisation, including structured data and entity verification.
• AI strategy: helping founders and boards decide where AI fits and how people and AI tools share the work.
• Website construction: including accessible, ADA compliant and e-commerce sites, plus WordPress maintenance.
• Google Ads: specialist management of paid search campaigns.

Who it works with

Small and mid-sized businesses, with industry pages for law firms, healthcare practices and B2B companies.

Key facts

• Active since: 2006
• Led by: Hema Dey, author of a book titled The AI Translator
• Method: an AI Translator framework linking AI investment to business results