Icon Marketing Communications

Icon Marketing Communications is a marketing agency focused on commerce. It combines omnichannel marketing, brand communication and customer journey planning to help brands adapt as buying moves online and across retailers.

What Icon Marketing Communications does

• Omnichannel marketing: campaigns coordinated across stores, marketplaces and direct-to-consumer channels.
• Retail marketing: custom co-marketing programmes with retailers, plus retailer training and education.
• Messaging plans: guidance on messaging across the full buying path.
• Go-to-market and acquisition strategy: planning for launches, customer acquisition and digital transformation.
• Proprietary technology: customisable tools intended to improve a client's operations.

Clients

Brands selling through ecommerce sites, online marketplaces and retail partners, including consumer brands that need help with direct-to-consumer sales and with working alongside retailers.