iamstevengarza.com

• PrototypeVentues, is an electronic music holdings company with subsidiaries focused on live events, artist management, and online radio under a prototype methodology
• The concept is to deliver unique user experiences while adopting blockchain foundational technology such as DeFi / cryptocurrency, NFT’s, Smart Contracts, dApps, and other Web 3
• 0 developing technologies to support wider industry ecosystems
• Responsible for all facets of special event production and operations including conceptualizing brands, strategic marketing, scheduling, budgeting, site selection, artist booking, artist visas, acquiring permits, coordinating transportation and parking, developing partnerships, sponsorships, booking sound, staging, and visual equipment, arranging experiential event decor, event security, coordinating with third-party vendors, local authorities and emergency plans
• Manage an eclectic roster of established electronic musicians and artist managers
• Relaunching a radio broadcast in 2023 as a 24/7 online station featuring guest artists

Entercom Communications Corp. - 2019-2020 - Atlanta, GA

• Director of Digital and Brand Operations of Nielsen's ratings top Urban (Hip Hop and R&B) radio station in the United States V-103, and Star 94
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• Led and coached a stellar roster of radio and television luminaries such as Big Tigger of BET's Rap City, Frank Ski, Greg Street, and Ramona DeBreaux
• Developed brand, marketing, digital, social media, and copyright strategies and best practices to insure the success of of the overall digital and brand strategy
• Directed, captured, and published breaking news, interviews, and new music World Premieres with some of the most emblematic musicians and celebrities being first to cover on the planet
• Innovated Entercom’s first national content distribution initiative to feature content on the homepage of every Urban radio station across the Entercom network resulting in increased brand visibility and ratings
• Developed partnerships with high-profile music sites resulting in an increase of 35% in new audience reach, digital ratings, social, and brand penetration in areas where the radio station previously had no posture
• Director of Digital Operations of several signature concerts and festivals at 20,000+ arenas, managing large teams that consisted of radio talent, influencer's, content directors, social media managers

iHeartMedia, Inc.- 2013-2019 - Atlanta, GA

• Served as the first Digital Program Director for iHeartMedia Atlanta oversaw the digital operations and collaborated with a region of 62 radio stations in Atlanta, Albany, Augusta, Columbus, Macon, Savannah, Charleston, Columbia, Myrtle Beach, and Florence
• Successfully strategized innovative ways to adopt emerging technologies to grow ratings and set the brands apart from competitors
• Led coached and developed local and region team members including, digital, on-air, promotions, sales, and record label reps, to succeed and remain competitive in a fast-paced LIVE environment
• Created the digital media, social media, legal, and copyright best practices for team members
• Conceptualized and developed award-winning brands, campaigns, content, products, and sales tools, including a large portfolio of iHeartMedia sold-out arena festivals and concerts
• Served as Creative Director and Lead Project Manager for several local and national campaigns and projects that generated $1,000,000’s of dollars YoY in revenue placing the cluster at #1 in digital sales within the region
• Directed and produced content with celebrities and international recording artists that syndicated across 100’s format-related radio stations in the United States within iHeartRadio's vast network maximizing assets
• Director of Digital Operations of several flagship iHeartRadio concerts and festivals at 20,000+ arenas, directing large teams of radio talent, content directors, social media managers, and videographers
• Concert and Festival list available here
• Collaborated in developing one of the largest social media footprints in media locally and within the company
• Awarded 15 industry awards, 11 of which were the first-ever awarded to iHeartMedia as a company
• Selected to form part of the national beta test team of iHeartRadio before the initial launch of the platform
• Achieved and surpassed all goals presented during tenure

Clear Channel Media & Entertainment. - 2010-2013 - Atlanta, GA

Digital Operations Director / Digital Program Director

• Served as the first Digital Operations Director for Clear Channel Atlanta, and led the digital operations initiatives of the digital programming department, managing a team of six Online Content Directors to create topical and timely content ideas to further grow audience reach that also assisted in reaching sales-related revenue goals
• Positioned the most troubled radio station in the cluster as the leading Hispanic radio station within the format in all of Clear Channel Media & Entertainment