GrayMatter.agency

GrayMatter.agency is a strategy, branding and creative services agency for the medical device sector. It also serves healthcare technology and life science firms. The agency helps such companies explain complex products and bring them to market.

What GrayMatter.agency does

• Brand strategy: positioning and messaging for medical technology businesses.
• Brand development: building visual and verbal identities.
• Creative services: campaigns, copywriting and video.
• Social and LinkedIn campaigns: case studies on its site report results from video and lead-generation work.
• Customer research: messaging drawn from interviews, for example on surgical smoke and wound healing.

Who it serves

Its contacts are usually founders and marketing leaders, including chief marketing officers, inside medical device and life science firms. A Medtronic marketing manager is quoted praising a project.

Key facts

• Sector focus: Medical devices, healthcare technology and life sciences
• Team culture: Flexible schedules described on its site