Hotcano

Hotcano is a marketing coaching and strategy business built around early-stage, self-funded software startups. Its site now describes it as the independent creative venture studio of Andrew Taylor, covering marketing, software, music and film. The marketing side is the part relevant to most clients.

What Hotcano does

• Marketing strategy: a plan for a small business, with the supporting tactics laid out.
• Marketing technology advice: recommendations on tools that suit a small budget.
• Measurement and reporting: a simple framework for tracking what marketing achieves.
• Growth Sprint: a short, focused engagement aimed at sharpening the offer and launching a demand experiment.
• Coaching: one-to-one guidance for founders who want clarity on positioning and direction.

Customers and markets

The main audience is bootstrapped software startups and small businesses. A client quoted on the site says the coaching helped them find clarity at the idea stage of their business.

Key facts

• Founder: Andrew Taylor
• Other ventures: a towing-marketing service, DJ performances, a film studio and an experimental lab