Hawkeye

Hawkeye is a customer relationship marketing agency based in Toronto. It is part of the Publicis Groupe network of agencies. The team designs communications that are triggered by what a customer does, using data and creative work together.

What Hawkeye does

• CRM strategy: planning how a brand should manage its relationship with customers across channels.
• Event-triggered communications: messages sent at key moments in a customer's journey, which the agency calls Relationship Moments.
• Email marketing: creative and execution, with regular articles on deliverability and inbox trends.
• Data capture: approaches such as gamified preference collection.
• Technology integration: automating and connecting the systems that send messages.

Customers and markets

Brands across North America and other regions that want to build loyalty through better customer experiences.

Key facts

• Based in: Toronto, Canada
• Network: Publicis Groupe
• Method: an approach it names Intelligence Orchestration