Happiness Saigon

• Apply our creativity to business & markcom kpi’s
• Choose and coordinate taskforces and be accountable for timings, budget and ROI

Big data needs big ideas

Our lives are overflowing with data We are surrounded by technology that senses, captures, logs and tracks Algorithms rule the web With data that seems pointless, until it tells a relevant story and becomes “Smart Data” Our creative talent knows how to build its big ideas on big data and smart insights

From customer to customer-journey

The consumer will always be at the heart of all we say and do The only difference now is that we will know more about his journey than we ever did before, and that we can tap into that journey in a relevant, non-intrusive way to capture his attention or to facilitate his purchase

From 360° to 3603

Customer-journey thinking means content-multiplication or “complexity” Complexity shouts for simplicity Happiness now speaks about “3603 platforms” instead of “360° platforms” Nothing has changed: simplicity still lies in a relevant brand purpose translated into a differentiating central concept And, everything has changed: that central concept now needs to be translated into more content, adapted to the stage of the customer-journey

Big data means personalization and fragmentation Fragmentation needs orchestration Happiness is your orchestrator, using a taskforce management tool that brings all parties in the right direction

Creative management as curator

The more content, the more curation and canalization is needed At Happiness, we don’t believe in creativity for the sake of creativity Neither in strategy for the sake of strategy More than ever, all messages will clearly have to come from the same brand, with the same voice To achieve this, we put an experienced “Creative Management” at the center of our processes, consisting of the Creative Director and the Strategic Director, making the bridge between the commercial and creative thinkers They both are responsible for the creative product presented to you This internal filter will help your brand move faster and better

We don’t believe in advertising

Everything is digital Everything will be mobile Technology is at the center of it all The whole traditional advertising concept changed We changed the advertising narrative from being “reklamish” to being “direct and communicative” Technology-centric thinking is in our DNA Proofs are game changers like a car that could design a font Or iQ Streetview completing the Google Streetview map Or an online platform where you can experience how many meters you are driving blind while texting

• Alan Cerutti Co-founder/CEO and Strategic Director As a strategic director, Alan is working hand in hand with the creative partners for creative management
• To make the idea work against the problem and deliver the required business
• As CEO and co-founder he is the shoulder to laugh, cry and lean on

As a strategic director, Alan is working hand in hand with the creative partners for creative management To make the idea work against the problem and deliver the required business As CEO and co-founder he is the shoulder to laugh, cry and lean on

• Geoffrey Hantson Partner, Chief Creative Officer He definitely is one of the most recognized creative directors in this world
• And a pure embodiment of happiness

He definitely is one of the most recognized creative directors in this world And a pure embodiment of happiness

• Son Nguyen Partner, Business and Operations Son listens until he understand, works until you smiles and gets the best out of his talented Project Angels
• His resilience in making it happen is essential to drive the exponentials (business) results

Son listens until he understand, works until you smiles and gets the best out of his talented Project Angels His resilience in making it happen is essential to drive the exponentials (business) results

• Nhat Qui Partner, Strategy and Performance Nhat manages the Connectivity Consultancy and Performance Consultancy unit of Happiness
• He delivers the freshest insights into behaviours, channels and data to make big ideas deliver big results

Nhat manages the Connectivity Consultancy and Performance Consultancy unit of Happiness He delivers the freshest insights into behaviours, channels and data to make big ideas deliver big results

• Nichi Gatdula Partner, Creative, Concept and Art Show don't tell
• That is Nichi's driving philosophy when approaching any creative project
• She likes long walks to the coffee shop and short clear briefs

Show don't tell That is Nichi's driving philosophy when approaching any creative project She likes long walks to the coffee shop and short clear briefs

• Jazz Tonna Partner, Creative and Concept Likes to keep it simple

Likes to keep it simple

• 17
• 03
• 2023 For the 2nd year in a row: Happiness Saigon wins at Spikes Asia 13
• 03
• 2023 Happiness Saigon is #1 Vietnam-based agency in The Drum World Creative Rankings 2023 06
• 01
• 2023 HAPPINESS SAIGON IS VIETNAM’S INDEPENDENT AGENCY OF THE YEAR AT CAMPAIGN ASIA 06
• 01
• 2023 THE POWER OF CREATIVITY WITH ALAN CERUTTI - CEO OF HAPPINESS SAIGON 17
• 03
• 2022 HAPPINESS SAIGON STRIVES TO BECOME A B CORP LABELED BUSINESS

We do everything to make people happy. Because happy people make great work. And great work is what makes people happy.

We do everything to make

people happy. Because happy people make great work. And great work is what makes people happy.