Happiness Saigon

Happiness Saigon is a creative advertising agency linked to the Happiness agency group, with a base in Ho Chi Minh City, Vietnam. It works for consumer brands and argues that strong creative thinking drives business results, not just advertising.

Products and services

• Brand strategy: consulting on strategy and how to carry it out.
• Campaign ideas: connecting ideas to their audiences.
• Content production: creating the assets a campaign needs.
• Continuous optimisation: improving work over time using data.
• Campaign coordination: managing task forces on timing, budget and return.

Customers and markets

The agency's case studies include work for Dat Bike, Belgo beer and Popeyes in Singapore. The wider group has worked on Burger King, Audi and Lotto campaigns.

Key facts

• Based in: Ho Chi Minh City, Vietnam
• Recognition: named Vietnam agency of the year at Spikes Asia two years running
• Group: part of an international agency network with Belgian roots
• Ambition: working towards B Corp status