Gumas

Gumas is a San Francisco advertising agency that developed an approach it calls Challenger Brand Marketing. The method helps organisations that face bigger rivals to compete on the strength of a clear brand idea. The agency is now a division of Commit Agency.

What Gumas offers

• Brand strategy and development — research into the audience and competitors to find what sets a brand apart.
• Messaging strategy — wording built around the prospect's needs.
• Creative services — design and advertising work.
• Web development — sites aimed at engagement and conversion.
• Digital marketing — search optimisation, paid search and social media.
• Public relations — press and media outreach.

Who it works with

Organisations across industries, from health care to credit unions, that compete against better-funded competitors.

Key facts

• Based in: San Francisco, California, USA
• Active since: 1984
• Parent: Commit Agency