Grupo One

Grupo One is a marketing and communications agency that plans and runs campaigns across traditional media, online channels and below-the-line activity. It aims to position its clients' brands and meet their business goals.

What Grupo One offers

• Media buying for traditional channels: studying consumer media habits and competitor spending to plan campaigns.
• Digital agency services: search, social media and programmatic advertising with ongoing measurement.
• Below-the-line activity: direct and on-the-ground promotions.
• Creative work: concepts and design for campaigns.
• Production: making the materials a campaign needs.

Clients

Brands that need a media mix designed around their goals and market segment. The agency says it has two service lines depending on the type of client.

Key facts

• Method: relies on data, analysis, technology and its own process
• Focus: brand positioning, lead generation and sales growth