Grassroots

Grassroots is an advertising company specialising in guerrilla marketing and street advertising. It has run campaigns for more than 40 years and holds the registered name Wildposting for its street-level poster format. It serves clients in Canada, the United States, Europe and beyond.

What Grassroots offers

• Wildposting — postering campaigns in city neighbourhoods, also called flyposting.
• Projection advertising — projected creative ranging from static images upward.
• Mural advertising — painted messages on buildings.
• Experiential marketing — real-time experiences for current and potential customers.
• Mobile billboards — messages taken to audiences along roads.

Who it works with

Brands wanting attention through surprise and street-level exposure, including arts, culture and lifestyle brands and event promoters. The company reports more than 500 clients worldwide and more than 11,000 campaigns.

Key facts

• Regions: Canada, the US and Europe
• Experience: Over 40 years
• Awards: A Cannes Media Lions bronze and several other industry awards