Callosum

Working from two Canadian offices, in Montreal and Toronto, Callosum is a market research agency covering every stage of a study. It uses surveys, focus groups and other methods to help organisations understand their audiences, and says it has completed about 1,200 studies since 2012.

What Callosum offers

• Campaign evaluation — studies after a campaign that compare results to benchmarks, show which media worked hardest and track brand perception before and after launch.
• Market overview studies — mapping buying criteria, shopping habits, the customer journey and unmet needs, and building shopper personas.
• Concept and product testing — gauging reactions to new products, brand positioning, logos, slogans, packaging and advertising ideas.
• Qualitative and quantitative research — focus groups and surveys combined with statistics and behavioural science.
• Research for agencies — data to shape campaigns and content for an agency's own clients.

Who it works with

Callosum works with brands, advertising agencies, public bodies, schools and colleges, and healthcare marketers who need views from patients and health professionals. It reports having served around 270 clients in 30 industries.

Key facts

• Based in: Montreal and Toronto, Canada
• Founded: 2012
• Studies: about 1,200 completed
• Clients: about 270 across 30 industries