General Public

General Public is an independent branding and design agency in Newcastle upon Tyne whose work sits almost entirely in the arts and cultural sectors. Its approach starts with audiences: what makes people move from interest to buying a ticket, visiting or getting involved.

What General Public offers

• Branding — identities for cultural organisations, events and workspaces, such as MuseumNext, the Museum AI Summit, Aurelia and Rebuilding Heritage.
• Advertising — campaigns for venues, including work for the National Gallery and summer visitor campaigns.
• Audience research — tracking visitor motivations and trends and carrying out its own studies.
• Sector writing and talks — articles on topics such as museum branding and writing design briefs, and talks at industry events.

Who it works with

The agency serves museums, galleries, cultural attractions and arts events, plus some other clients such as a flexible workspace.

Key facts

• Based in: Newcastle upon Tyne, England
• Sector focus: arts and culture
• Status: independent agency