Genaro Design, LLC

Genaro Design, LLC is the design practice of Genaro Solis Rivero, a graphic designer and teacher from Mexico City now based in Central Texas. He helps businesses build brand identities that people remember, working from a clear messaging strategy, strong concepts and storytelling.

What Genaro Design, LLC offers

• Identity design — logos and brand identities, using his own 50/50 method.
• Brand strategy and messaging — shaping the story a brand tells before the visuals are drawn.
• Art direction — keeping design and messaging consistent across platforms.
• Exhibition design — including a travelling bilingual exhibition.
• Bilingual work — designs and help with Spanish translation for clients who operate in both languages.

Who it works with

Clients range from small startups to larger companies, including a museum whose displays are all bilingual.

Key facts

• Based in: Central Texas
• Principal: Genaro Solis Rivero, originally from Mexico City
• Teaching: teaches graphic design at Baylor University
• Agency role: part of the creative team at Legacy79, a branding agency
• Recognition: work entered in San Antonio Addys 2022 and featured by Graphis