Declan Davey Ltd

BIG misconception in the health market…

People buy purely based on logic ❌

Sure, there’s a time and place to talk about your product/service features… But ultimately, customers are human — and humans make decisions with emotions

So, what’s the bottom line here? If your health brand doesn’t offer an emotive, meaningful story then it’s missing a crucial ingredient

Mental math isn’t my strongest skill, but

Evidence + emotionally engaging content = a MUCH better conversion rate Rated 5* on Google Easy = Writing a blog post Hard = Writing SEO, keyword-targeted articles to make Google algorithms happy Easy = Sending an email campaign Hard = Sending email campaigns that get consistent opens and click-throughs Easy = Creating a sales page Hard = Creating sales pages with unique stories to make an impact and generate $$$

All of the ‘‘hard’’ tasks are made easier with the help of a health copywriter.

HERE’S THE PROBLEM… ❌

Copy for health brands needs to be both clear and easy to understand

Sometimes, it delivers The problem is it’s often, well… Too many facts, not enough personality

Maybe you’ve felt similar to other health and wellness business owners? You can talk about the details of your service or product with ease But putting it across in a way that excites people is different

In 2022 and beyond, it’s also essential… Attention spans are shorter than ever

The reality is, people don’t just want a list of studies providing proof

Your customers want entertainment AND a sense of connection… Which brings me to: Oh hey there! ????