Frank Strategy

Frank Strategy is a brand strategy agency that works on how customers think and feel about a business, not just on the product itself. It helps companies attract higher-value customers by setting out a clear position, a brand idea and a visual identity to carry it.

What Frank Strategy does

• Brand positioning: defining where a business stands in its market and who it should target.
• Brand concepts: a central brand idea, such as the one built for Instant Financial.
• Visual identity: graphic identities to match a new position.
• Employer branding: brands aimed at staff and recruits.
• Websites and collateral: corporate websites and printed material.
• Brand reviews: research-based reviews of how an existing brand is used.

Clients

Clients named on its site include Indochino, Ledcor, Mindful, iLearn Secondary School, InHaus Development, Wesgroup Properties, Leavetown and Epicure.

Key facts

• Key person: Chris Neary
• Named clients: Indochino, Ledcor, Wesgroup Properties, Epicure