Fractional CMO

Fractional CMO is a digital marketing agency in the United States that carries out marketing operations work on behalf of in-house teams. Its pitch is that clients keep the strategy while the agency handles the execution, with the focus on revenue rather than surface metrics.

Products and services

• Outsourced marketing operations: day-to-day running of marketing activity for companies that prefer not to staff it internally.
• CRM data work: cleansing and enriching records held in HubSpot.
• Paid search and display advertising: managing ad campaigns with the aim of producing more leads at a lower cost for each one.

Who it works with

The agency addresses people running demand generation and revenue operations inside B2B companies, and client comments on its site describe lead growth and data projects delivered for such teams.

Key facts

• Based in: United States
• Platforms: HubSpot