Four States Marketing

Brand, print and web work across the Four-State region

Four States Marketing is a branding and marketing agency based in Joplin, Missouri. It serves businesses across the Four-State region, which the firm describes as one connected market spanning southwest Missouri, southeast Kansas, northeast Oklahoma and northwest Arkansas. The agency works with clients in Joplin, Springfield, Tulsa and northwest Arkansas, and it combines branding, digital marketing, search optimization, web design and print under one team and one plan.

Brand identity and print materials

Branding work covers strategy, identity and logo design, business cards, letterheads and envelopes, brand guides and style guides, and the development of a unique selling proposition for each business. On paper, the firm produces direct mail pieces, sales sheets, folders and promotional gifts, along with brochures and displays for trade shows.

Websites, search and social media

The agency builds custom, mobile-responsive websites, often on WordPress and other content management systems, with attention to user experience. Its search work includes local and organic search strategy and Google AdWords campaigns, along with analytics and content marketing. It sets up and manages social channels on Facebook, YouTube, LinkedIn and Instagram, and it trains clients to use them.

Content and public relations

Writing services include copywriting, creative writing, press releases, white papers, case studies, advertising campaigns, editing and proofreading. The firm presents its content as a way to tell a business's story consistently across every channel.

Local knowledge

The agency says it values local knowledge, and that its own team works in the same region as the clients it serves. It describes its coordination model as one plan covering branding, digital, SEO, web and print, rather than several vendors working separately.