Extract Marketing Group

Extract Marketing Group works as an extension of its clients' marketing teams. The agency describes itself as a sidekick to the client, with open methods and a hands-on approach in place of copied campaigns.

What Extract Marketing Group offers

• Website development — goal-oriented sites that direct visitors into the client's sales pipeline.
• Search engine optimisation — keyword research and long-term ranking work.
• Search engine marketing — paid search management with ongoing tuning.
• Social media marketing — audience-led campaigns.
• Display advertising — banner and display ads to raise awareness.
• Reporting — analysis using AI of performance data.

Who it works with

The agency has run B2C and B2B programmes in a wide range of industries. Examples include a home alarm company, a diet food company and a programme at the University of Pennsylvania. It also runs partnerships with other agencies.

Key facts

• Model: Extension of the client's own marketing team
• Approach: Custom plans rather than reused campaigns