FIRMA

FIRMA calls itself an innovation and branding agency, and it holds B Corp certification. It partners with founders and business leaders on B2B and B2C brands, working from research through strategy to visual identity and later brand upkeep.

Products and services

• Cultural and experience mapping: research that uncovers branding opportunities specific to a client.
• Brand strategy: an analytic blueprint that guides a brand's positioning over the long term.
• Visual identity: identity systems that express a company's vision in line with its strategy.
• Brand maintenance: ongoing work to keep a brand relevant and to engage its audience and community.
• Digital experiences: design of digital products and platforms for audience engagement.

Clients

Founders and business leaders in both B2B and B2C markets. Portfolio examples include a marketplace rebrand, a hair care brand, a science-based stress brand, a Gen Z campaign for an established brand and work for a datacentre company.

Key facts

• Certification: B Corp
• Markets: B2B and B2C